Modern Marketing and Hustle: By Seth Godin


Modern marketing and hustle [ https://p.feedblitz.com/r3.asp?l=185105214&f=1081591&c=8295800&u=5102652 ]

Hustle uses shortcuts and effort to bend the conventions of society to get more than the hustler’s fair share of attention. Hustle burns trust for awareness. Because it’s a shortcut, hustle might deliver in the short-run, but hustle is notably non-consensual. Few people want to be hustled.

Marketing is the work of helping people get what they’ve wanted all along. Marketing is about establishing the conditions for a small group of people to eagerly spread the word and build connection. Modern marketing changes the culture by establishing what the new norms are, and does it in a way that makes things better for those it serves.

Taking attention vs. storytelling and service. Sometimes it feels like the shortcuts and depersonalization and scale are the only option, then a great marketing project comes along and we’re reminded that in fact, we can do work we’re proud of.