Speeding up for the redlight : By Seth Godin


* Speeding up for the red light [ https://p.feedblitz.com/r3.asp?l=184902244&f=1081591&c=8278912&u=5102652 ]

Bad drivers do this often, everywhere I’ve ever been in the world.

Instead of gracefully and safely slowing for a light they know will be red by the time they get there, or even a stop sign, they hit the gas and then slam the brakes.

One big reason is that the certainty of on-then-off is a lot easier for them to navigate than a thoughtful approach to transitions. If you’re going to have to stop soon, perhaps you should start coasting now.

And of course, we all make the braking mistake in our daily lives.

A transition doesn’t have to be a crisis, unless we want it to.